Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers--not just eBay mavens--do their shopping, not only online but offline as well. Consumers will be able to "trade up" more often to buy the brands they most want by embracing a new norm of temporary ownership, in which they regularly sell off the things they no longer want or need. We'll be transformed from an "accumulation nation" into an "auction culture" in which Manolo Blahnik shoes, a Louis Vuitton handbag, an Hermès tie, or a Bugaboo baby stroller will actually be the better deals.
As huge as eBay has become, it has only scratched the surface of the potential for online buying and selling. In 2004, only 5 percent of all those who had bought something on eBay had also sold something on the site. But that is changing, dramatically. Nissanoff reveals that a massive growth of online auction "facilitators" is under way that will make buying and selling online so hassle-free, so reliable, and so lucrative that the masses of consumers who have stayed away will jump aboard. Most prominent among the facilitators are "dropshops" like iSold It, where you can bring your goods for sale and they'll handle the whole auction and shipping process.
Nissanoff writes, "Temporary ownership means just saying no to second-best and letting yourself reach for the things that will thrill you over and over again--guilt-free." Readers, start your auctions!
